What's Happening?
Tata Play has introduced Cartoon Network Forever, a new service offering 24/7 access to classic animated shows. The service includes beloved titles such as 'Tom & Jerry', 'Scooby Doo', and 'The Powerpuff Girls', available in both English and Hindi. This ad-free service is accessible via Tata Play's DTH platform and mobile app, costing ₹2 per day. The launch is part of a collaboration with Warner Bros. Discovery, aiming to expand Tata Play's animation offerings. The platform also features Anime Local, a dedicated anime channel, and the return of Animax to India.
Why It's Important?
The launch of Cartoon Network Forever reflects the growing demand for nostalgic content and the strategic expansion of Tata Play's entertainment offerings. By providing access to classic animated shows, Tata Play taps into a market of viewers seeking familiar and beloved content. This move could enhance subscriber retention and attract new customers, particularly families and animation enthusiasts. The collaboration with Warner Bros. Discovery strengthens Tata Play's content library, positioning it as a competitive player in the Indian entertainment market.
