What is the story about?
What's Happening?
Australia's inbound tourism remains 10% below 2019 levels, despite a 7% year-over-year increase in holiday trips. The latest International Visitor Survey shows that while spending is up, the volume of international visitors is still recovering. New Zealand and the UK are top source markets, with New Zealand leading in total spending and the UK in average spend per trip.
Why It's Important?
The slow recovery of Australia's inbound tourism highlights ongoing challenges in the sector, including the impact of the pandemic on travel patterns. While spending has increased, the lower visitor numbers indicate potential barriers such as travel restrictions and changing consumer preferences. This situation affects tourism operators and the broader economy, emphasizing the need for strategies to attract more visitors and boost the sector's recovery.
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