What is the story about?
What's Happening?
TTC Tour Brands and Singapore Airlines have introduced a joint advisor incentive program aimed at rewarding top-performing travel advisors. The incentive, running from September 12 to October 30, 2025, allows agents to earn points on new bookings across Trafalgar, Insight Vacations, Costsaver, and Singapore Airlines. Top-scoring advisors will secure a spot on the inaugural 2026 Trafalgar River Cruise, a 12-day journey along the Rhine River. Points are awarded based on bookings, with higher points for river cruise cabins and combinations with tours.
Why It's Important?
This incentive program underscores the importance of travel advisors in the tourism industry, particularly as the sector continues to recover from the impacts of the pandemic. By offering such rewards, TTC Tour Brands and Singapore Airlines aim to motivate advisors to increase bookings, thereby boosting sales and market presence. The initiative also highlights the strategic partnerships between tour operators and airlines to enhance travel experiences and promote new offerings, such as the Trafalgar River Cruise. This could lead to increased collaboration in the industry, benefiting both companies and consumers.
What's Next?
As the incentive period progresses, travel advisors will likely intensify their efforts to secure bookings and earn points. The success of this program could lead to similar initiatives in the future, fostering stronger relationships between travel advisors and industry players. Additionally, the inaugural Trafalgar River Cruise will serve as a showcase for the new offerings, potentially attracting more travelers and setting a precedent for future cruises.
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