What is the story about?
What's Happening?
MMGY Global's latest study, the 2025 Portrait of American & Canadian International Travelers, reveals a significant increase in outbound travel intentions among U.S. and Canadian travelers. The study, based on a survey of 2,064 adults, indicates that U.S. travelers plan to take an average of 2.8 international trips over the next two years, while Canadians plan 2.2 trips. The report highlights a shift in travel priorities, with safety and political stability now overtaking cost as primary factors influencing travel plans. Additionally, interest in ocean cruising has surged, and the blending of business and leisure travel, known as 'bleisure,' continues to grow.
Why It's Important?
The findings underscore a growing demand for international travel experiences, reflecting broader consumer trends towards personalization and authenticity. This shift presents opportunities for destinations, hotels, and tour operators to cater to travelers seeking unique and safe experiences. The increase in 'bleisure' travel suggests a changing landscape in business travel, where work and leisure are increasingly intertwined. The study also highlights the importance of political stability in travel decisions, which could impact international tourism markets and cross-border relations.
What's Next?
Travel industry stakeholders may need to adapt to these evolving consumer preferences by offering more personalized and secure travel options. The rise in demand for travel advisors suggests a potential resurgence in professional travel planning services. As travelers prioritize safety and political stability, destinations may need to address these concerns to attract international visitors. The continued growth of 'bleisure' travel could lead to new business models that integrate work and leisure seamlessly.
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