Khaite Opens New Flagship Store in Los Angeles, Expanding West Coast Presence

What's Happening?

Khaite, a modern American luxury brand, has opened a new flagship store in Los Angeles, marking its second location in California. The store is situated at 8409 Melrose Avenue, a landmark site previously occupied by Marc Jacobs and Gucci. Designed by architect Griffin Frazen, the store spans 3,525 square feet and features a unique design that incorporates local materials and partners. This opening is part of Khaite's strategy to expand its retail footprint beyond wholesale partners, following investment from private equity firm Stripes and the appointment of Brigitte Kleine as CEO.

Why It's Important?

The opening of Khaite's flagship store in Los Angeles is a strategic move to strengthen its presence in the U.S. luxury market, particularly on the West Coast. Los Angeles is Khaite's second-largest market after New York, making this expansion crucial for reaching a broader customer base. The store emphasizes accessories, a key sales driver, and aims to build closer relationships with clients. This development reflects Khaite's commitment to long-term growth and stability, prioritizing measured expansion over rapid growth. The brand's success in L.A. could set a precedent for future openings in other major cities.

What's Next?

Khaite plans to continue its expansion with a deliberate growth strategy, opening one store per year. Miami is being considered as the next potential location, indicating the brand's interest in further penetrating the U.S. market. This approach allows Khaite to learn from each new opening and adapt its strategy to ensure sustainable growth. The focus on building intimate relationships with clients through retail stores is expected to enhance customer loyalty and brand recognition, supporting Khaite's long-term objectives.