What's Happening?
Éterne, a fashion brand founded in 2020 by stylist Chloé Bartoli, is gaining attention for its focus on timeless and seasonless essentials. The brand's latest offerings emphasize the art of layering, featuring pieces like easy tanks, tees, and soft sweaters designed to mix and match. The collection encourages styling with tones of charcoal, cream, and oxblood to create a cozy and elevated fall palette. Éterne's approach to fashion is centered on simplicity and comfort, without compromising on style.
Why It's Important?
Éterne's emphasis on timeless and versatile fashion reflects a significant shift in consumer preferences towards sustainable and long-lasting wardrobe staples. By focusing on layering and mix-and-match capabilities, the brand addresses the need for adaptable clothing that can be worn across different seasons and occasions. This approach not only appeals to fashion insiders but also resonates with a broader audience seeking to invest in quality pieces that offer both style and functionality. Éterne's strategy aligns with the growing trend of minimalism and sustainability in the fashion industry.
