What's Happening?
Planet Fitness has announced the appointment of Sarah Powell as General Counsel, effective November 17, 2025. Powell brings over 25 years of experience in legal and strategic business advisory roles, having
previously served as Executive Vice President, General Counsel, and Secretary at GoTo Foods. She will report directly to CEO Colleen Keating and is expected to play a critical role in driving the company's strategic legal counsel and growth initiatives.
Why It's Important?
Sarah Powell's appointment as General Counsel is crucial for Planet Fitness as it seeks to expand its global presence and enhance operational excellence. Her extensive experience in legal and compliance matters will support the company's strategic imperatives and mitigate complex risks. Powell's leadership is expected to contribute to Planet Fitness's continued growth and expansion plans, reinforcing its position as a leader in the fitness industry.
What's Next?
With Powell's appointment, Planet Fitness may pursue new growth opportunities and strategic initiatives, leveraging her expertise in franchising and consumer brands. The company could explore expansion into new markets and enhance its legal and compliance strategies to support its global operations.
Beyond the Headlines
Powell's role may also involve fostering a culture of compliance and governance within Planet Fitness, ensuring ethical business practices and sustainable growth. Her leadership could inspire other companies to prioritize legal and strategic advisory roles in their executive teams.
