What is the story about?
What's Happening?
Petsense by Tractor Supply is celebrating its 20th anniversary with a '20th Birthday PAWTY' campaign, which includes nearly $1 million in donations to local animal shelters. The retailer is launching a nationwide 'round up' campaign starting September 15 to benefit K9s for Warriors, an organization that provides trained service dogs to veterans with PTSD. Customers can round up their purchases to the nearest dollar, with proceeds going to the organization. Additionally, Petsense stores will offer discounts, weekly giveaways, and host pet adoption events.
Why It's Important?
This celebration highlights Petsense's commitment to community engagement and support for animal welfare. The partnership with K9s for Warriors underscores the importance of service dogs in aiding veterans with PTSD, providing them with essential support and companionship. The campaign not only benefits local shelters but also raises awareness about the role of service dogs in mental health recovery. By engaging customers in charitable activities, Petsense strengthens its brand image and fosters community involvement.
What's Next?
The 'round up' campaign will continue through Veterans Day, November 11, allowing customers to contribute to K9s for Warriors. Petsense will maintain its focus on community partnerships and support for animal welfare, potentially expanding its initiatives to further assist shelters and veterans. The success of this campaign may encourage other retailers to adopt similar charitable strategies.
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