What is the story about?
What's Happening?
Boitshoko Ntshabele, CEO of the Citrus Growers Association of Southern Africa, addressed the Citrus Growers’ Development Chamber Indaba, emphasizing the need for South African citrus farmers to be prepared for lucrative international deals. Ntshabele highlighted recent successes in global market access, particularly in China and Saudi Arabia, and stressed the importance of readiness and strategic planning among local farmers. He urged farmers to focus on business discipline and accurate data to capitalize on these opportunities.
Why It's Important?
The potential for million-rand deals in the citrus industry represents significant economic opportunities for South African farmers. By preparing for international market demands, farmers can enhance their competitiveness and contribute to the country's agricultural exports. Ntshabele's call for strategic planning and readiness underscores the need for farmers to adapt to global market trends, ensuring sustainable growth and development in the citrus sector.
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