What's Happening?
The Parmigiano Reggiano Consortium is participating in Gulfood 2026, a major trade show for the food and hospitality sectors in the Middle East and Asia, held in Dubai. Known as the 'King of Cheeses', Parmigiano Reggiano is being showcased for its versatility
and unique taste. The cheese, which has been produced for over a thousand years in specific provinces of northern Italy, holds a Protected Designation of Origin (PDO) status, ensuring it is made following traditional methods. The Consortium's presence at Gulfood includes daily tastings, masterclasses, and cooking demonstrations led by Chef Antonino Danilo Alagna and other Italian chefs. The event aims to increase awareness of Parmigiano Reggiano's authenticity and nutritional benefits, particularly in the Middle East, a region experiencing growth in the hospitality sector.
Why It's Important?
The participation of the Parmigiano Reggiano Consortium in Gulfood 2026 underscores the growing global demand for authentic and high-quality food products. The Middle East's booming hospitality sector, driven by national tourism strategies and economic diversification, presents a significant market opportunity for Parmigiano Reggiano. The Consortium's efforts to educate consumers and the hospitality industry about the cheese's quality and versatility are crucial for expanding its market presence. The increase in exports to the Gulf Cooperation Council (GCC) region, from 105 tons in 2018 to 237 tons recently, highlights the cheese's rising popularity. This growth is expected to continue, benefiting both the Italian cheese industry and the regional hospitality sector.
What's Next?
The Parmigiano Reggiano Consortium plans to continue its promotional activities in the Middle East, leveraging events like Gulfood to strengthen its market position. The Consortium's strategy includes organizing masterclasses and tastings to engage directly with chefs and consumers, fostering a deeper appreciation for the cheese. As the Middle East's hospitality sector continues to expand, the demand for authentic ingredients like Parmigiano Reggiano is likely to grow. The Consortium's ongoing investment in consumer education and market development will be key to sustaining and increasing its export volumes in the region.
