What's Happening?
My Code Media has appointed Kristen Elliott as its Chief Revenue Officer, formalizing a role she began on August 25. Elliott, a seasoned media and advertising executive, steps into the position as the company seeks to expand its reach with Fortune 500 brands while navigating a shifting landscape around diversity and representation. Founded a decade ago, My Code helps marketers connect with audiences through its portfolio of owned and operated brands, including Remezcla Media Group, BCode, PrideCode, and AACode, as well as more than 1,000 publisher partners. The company initially targeted Latino and Hispanic audiences and rebranded from HCode to My Code in 2022 to meet the preferences of minority and Gen Z consumers. Elliott will oversee all revenue functions, spanning media, creative, data, and client services.
Why It's Important?
Elliott's appointment comes at a critical time when many corporations are scaling back their commitments to diversity, equity, and inclusion initiatives. My Code's focus on multicultural audiences is vital in this environment, as it continues to lead with insights and services. Elliott's experience in media and advertising positions her to drive growth and innovation within the company, ensuring it remains competitive in attracting major advertisers. Her role will involve balancing enterprise accounts with RFP-driven revenue while maintaining a focus on minority communities. This strategic leadership is crucial for My Code to navigate cultural headwinds and expand its influence in the industry.
What's Next?
Elliott plans to evaluate My Code's sales operation structure and explore opportunities in live experiences and direct-to-audience channels. She aims to replicate successful cultural moments nationwide, leveraging platforms like Substack and newsletters. Elliott's vision includes integrating creative, commerce, and content into My Code's client interactions, extending the company's reach and impact. As My Code continues to expand its offerings, Elliott's leadership will be instrumental in driving the company's growth and maintaining its commitment to diversity and representation.
