What is the story about?
What's Happening?
The 19th UN Tourism/PATA Forum on Tourism Trends and Outlook was held to discuss the recovery and future growth of the tourism sector in the Asia-Pacific region. Organized by UN Tourism and the Pacific Asia Travel Association (PATA), the event brought together over 230 participants from 30 countries. The forum focused on the use of data-driven policies to create a sustainable tourism ecosystem. According to the World Tourism Organization, international tourism in 2024 reached pre-pandemic levels, with projections for 2025 indicating continued growth. The Asia-Pacific region, which was heavily impacted by the COVID-19 pandemic, is showing signs of recovery, with an 11% increase in international tourist arrivals in the first half of 2025 compared to 2024. North-East Asia, particularly China, is leading this recovery.
Why It's Important?
The recovery of the tourism sector in the Asia-Pacific region is significant for the global economy, as it indicates a return to normalcy and economic stability post-pandemic. The growth in tourism can lead to increased revenue for countries in the region, boosting local economies and creating jobs. The focus on sustainable tourism practices and the use of data-driven policies can help ensure that this growth is environmentally and socially responsible. The involvement of major stakeholders, including government representatives and industry experts, highlights the importance of collaboration in achieving these goals.
What's Next?
The forum's discussions on smart and sustainable tourism practices are expected to influence future policies and strategies in the region. The next edition of the forum is scheduled for next year, with continued collaboration between UN Tourism, PATA, and other stakeholders. The focus will likely remain on leveraging data and technology to enhance tourism experiences and address challenges such as environmental impact and community engagement.
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