Entrepreneur Moves Back to U.S. Due to Unsustainable Work Schedule

What's Happening?

Samantha Gold, founder and CEO of the children's pajama brand Motette, is relocating her family from Sydney, Australia, back to the United States due to an unsustainable work schedule. Gold launched Motette in March 2025 after moving to Sydney when her husband received a job opportunity there. The brand, which focuses on selling to U.S. customers, has grown rapidly, securing contracts with Maisonette and Bloomingdale's Online. However, Gold's work hours, starting at 3 a.m. to accommodate the time difference with the East Coast, have proven to be challenging. Despite the business's success, Gold finds the schedule exhausting and detrimental to her family life and personal health.

Why It's Important?

The decision to move back to the U.S. highlights the challenges faced by entrepreneurs managing international businesses, particularly in balancing work and family life. Gold's experience underscores the importance of sustainable work practices and the impact of time zone differences on business operations. Her move could influence other entrepreneurs considering similar ventures abroad, emphasizing the need for practical work-life balance solutions. The relocation also suggests potential growth opportunities for Motette in the U.S. market, where Gold can better align her business operations with local time zones, potentially enhancing customer engagement and business efficiency.

What's Next?

Gold plans to move her family to Austin, Texas, where she anticipates better job opportunities for her husband in tech sales. The relocation is expected to provide Gold with a more manageable work schedule, allowing her to focus on expanding Motette in the U.S. market. This move may lead to increased brand visibility and customer base expansion, as Gold can engage more effectively with U.S. customers and wholesalers. The transition also offers Gold the chance to improve her personal well-being and family dynamics, as she aims to balance her entrepreneurial ambitions with her role as a parent.