What's Happening?
Depop, a fashion resale app, has launched a new feature called 'Outfits,' designed to allow users to create fashion collages. This tool provides a mood board-like interface where users can design curated outfits, which can be shared with followers or used for personal inspiration. The feature includes customization options such as adding backgrounds and adjusting image placement. All items in the collages are shoppable, and the app suggests alternatives if an item is sold out. This feature aims to engage Depop's Gen Z user base, who are increasingly interested in fashion collages.
Why It's Important?
The introduction of the 'Outfits' feature represents a strategic move by Depop to enhance user engagement and drive sales. By allowing users to create and share styled outfits, Depop taps into the growing trend of digital fashion collaging, popular among younger demographics. This feature not only enhances the shopping experience but also provides sellers with a platform to creatively market their products. As Depop's Gross Merchandise Sales continue to grow, this tool could further boost sales and solidify the app's position in the competitive fashion resale market.
