What is the story about?
What's Happening?
The NBA has entered into a multi-year partnership with Amazon Web Services (AWS) to leverage cloud and AI technology in transforming basketball experiences. The collaboration introduces 'NBA Inside the Game powered by AWS,' a platform designed to convert vast amounts of data into interactive insights for fans, coaches, and players. This initiative aims to enhance live broadcasts and fan engagement through advanced features available on the NBA App, NBA.com, and social channels. AWS's AI capabilities will provide real-time statistics and analytics during games, offering new insights into player performance and game strategy.
Why It's Important?
This partnership signifies a major shift in how basketball is experienced and analyzed, potentially setting a new standard for sports broadcasting. By integrating AI and cloud technology, the NBA can offer fans deeper insights into the game, enhancing their viewing experience and engagement. The collaboration also provides coaches and players with advanced analytical tools, potentially influencing game strategies and player development. As AWS becomes the official cloud partner, the NBA's content ecosystem will benefit from personalized and global fan experiences, expanding its reach and influence in the sports industry.
What's Next?
The partnership will debut with an NBA on Prime doubleheader on October 24, 2025, featuring playoff rematches that highlight the new era of broadcasting. Fans can expect the introduction of AI-driven statistics and features throughout the 2025-26 season, with future iterations allowing deeper exploration of basketball strategies. The NBA's broader relationship with Amazon will continue to evolve, with Prime Video streaming 66 regular-season games globally and serving as the exclusive subscription store for NBA League Pass.
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