What is the story about?
What's Happening?
Estée Lauder Companies and Nykaa announced the winners of the Beauty & You awards in Mumbai, recognizing innovative beauty brands and concepts. Winners include Antinorm, Mimiq, and Hitech Formulations, with Khanak Gupta of Sohrai Beauty receiving the Visionary Women's Award. The awards provide financial support, mentoring, and industry access, promoting female entrepreneurship and innovation in the beauty sector.
Why It's Important?
The Beauty & You awards highlight the importance of supporting emerging beauty brands and female entrepreneurs, fostering innovation and diversity in the industry. By providing resources and recognition, Estée Lauder and Nykaa can help these brands expand their reach and impact. This initiative may encourage other companies to invest in similar programs, emphasizing the role of corporate responsibility in driving industry growth and supporting local talent.
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