What is the story about?
What's Happening?
Fisher Price has launched a new addition to its Little People Collector series, featuring characters from Stephen King's 'It'. The set includes figures of Pennywise and Georgie, complete with a bloodied limb, reflecting the horror theme of the franchise. This release coincides with the upcoming HBO Max series 'It: Welcome to Derry', which is set to premiere next month. The Little People Collector series, known for its child-friendly design, has previously included figures from other mature franchises like 'Breaking Bad' and 'Chucky'.
Why It's Important?
The release of a horror-themed collector set by Fisher Price, traditionally known for its children's toys, marks a significant shift in the company's product strategy. By targeting adult collectors and fans of horror franchises, Fisher Price is expanding its market reach and tapping into the growing demand for pop culture collectibles. This move could enhance brand visibility and open new revenue streams. However, it also raises questions about brand identity and the potential impact on Fisher Price's traditional customer base. The timing of the release, aligned with the new HBO series, suggests a strategic effort to capitalize on the renewed interest in the 'It' franchise.
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