What's Happening?
Sarah Collins, a former teacher from Oakham, has launched a bespoke consultancy service aimed at improving the lives of dementia sufferers in Rutland and Stamford. Utilizing a humanist approach, Collins tailors
sessions to individual interests and diagnoses, focusing on maintaining dignity and individuality. Her service includes activities such as woodwork and pickleball, designed to engage and stimulate clients. Collins, who has personal experience with dementia, emphasizes that life does not stop after a diagnosis and works to dispel societal stigmas associated with the condition. She also collaborates with family members to provide support and advice.
Why It's Important?
The launch of this service is significant as it addresses the stigmatization and isolation often faced by individuals diagnosed with dementia. By offering personalized support, Collins aims to improve the quality of life for dementia sufferers, allowing them to continue engaging in activities they enjoy. This approach not only benefits the individuals but also their families and the wider community by fostering understanding and inclusivity. Businesses that adopt dementia-friendly practices, as advised by Collins, may also see increased patronage from this demographic, highlighting the economic and social benefits of such initiatives.
What's Next?
Collins plans to expand her consultancy by offering audits to businesses, helping them become more dementia-friendly. This includes simple changes like adjusting lighting to accommodate the preferences of those with dementia. As awareness grows, more businesses may seek her expertise to attract and better serve customers with dementia. Additionally, Collins continues to advocate for a shift in societal perceptions, encouraging people to see beyond the diagnosis and recognize the capabilities of those living with dementia.
Beyond the Headlines
Collins' initiative could lead to broader cultural shifts in how dementia is perceived and managed. By focusing on individual strengths and interests, her approach challenges the notion of dementia as a 'death sentence' and promotes a narrative of living well despite the condition. This could inspire similar services and support networks, contributing to a more inclusive society where individuals with dementia are valued and supported.
