What's Happening?
Paolina Russo's Spring 2026 collection draws inspiration from vintage shops in Ilsan, Seoul, blending Laura Ashley's florals with sporty elements. The collection features lightweight chiffon dresses and elasticated tracksuits, showcasing a more feminine side. The brand collaborated with a Hong Kong factory to develop new knits, marking a pivotal moment in its evolution.
Why It's Important?
Paolina Russo's latest collection reflects a strategic shift towards more wearable and feminine designs, potentially expanding its market reach. The collaboration with a Hong Kong factory highlights the importance of innovative manufacturing processes in fashion. This collection could influence upcoming trends, encouraging other designers to explore similar themes and techniques.
