What is the story about?
What's Happening?
Paolina Russo's Spring 2026 collection draws inspiration from vintage shops in Ilsan, Seoul, blending Laura Ashley's florals with sporty elements. The collection features lightweight chiffon dresses and elasticated tracksuits, showcasing a more feminine side. The brand collaborated with a Hong Kong factory to develop new knits, marking a pivotal moment in its evolution.
Why It's Important?
Paolina Russo's latest collection reflects a strategic shift towards more wearable and feminine designs, potentially expanding its market reach. The collaboration with a Hong Kong factory highlights the importance of innovative manufacturing processes in fashion. This collection could influence upcoming trends, encouraging other designers to explore similar themes and techniques.
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