What's Happening?
Argos has launched its 2025 Christmas campaign, bringing back its iconic mascots, Connie and Trevor, with the addition of Simon Bird, known for his role in 'The Inbetweeners'. The campaign, created by The&Partnership and directed by David Kerr, aims to
challenge the perception that Argos is solely a toy retailer. The 90-second advertisement, which debuted on November 1, 2025, across social media, TV, and digital platforms, features Bird as Tom, a last-minute Christmas shopper. Initially dismissive of Argos, Tom is convinced otherwise by Connie and Trevor, who appear in his car mirror and take him to a warehouse showcasing a wide array of festive gifts, from high-end gadgets to stylish homeware. The campaign is part of Argos' 'There's More to Argos' brand platform, which began in 2023 to highlight the retailer's diverse offerings.
Why It's Important?
This campaign is significant as it represents Argos' strategic effort to reposition itself in the retail market, emphasizing its broad product range beyond toys. By leveraging familiar characters and a popular actor, Argos aims to attract a wider audience and enhance its brand image during the competitive holiday season. The campaign could potentially increase consumer engagement and sales by showcasing the retailer's diverse offerings, appealing to both nostalgic customers and new shoppers. This move also reflects broader trends in retail marketing, where brands are increasingly using storytelling and familiar faces to connect with consumers on an emotional level.
What's Next?
As the campaign unfolds, Argos will likely monitor consumer reactions and sales data to assess the effectiveness of its strategy. The retailer may continue to expand its marketing efforts across various platforms to maximize reach and engagement. Additionally, the success of this campaign could influence future marketing strategies, potentially leading to more collaborations with well-known personalities and the continued use of beloved mascots. Retailers and competitors will be watching closely to see if Argos' approach successfully shifts consumer perceptions and boosts holiday sales.
