What's Happening?
Eugenie Jason has been appointed as the general manager of Shebara, a luxury resort located in The Red Sea. With over two decades of international experience in the hospitality industry, Jason has held
significant roles at prestigious hotel chains such as Four Seasons, Marriott International, and Belmond. Her new role at Shebara involves overseeing the resort's operations, which include 73 villas and five dining destinations. Jason's leadership will focus on enhancing guest experiences through connection, serenity, and discovery, while also promoting sustainability and respect for the natural environment. Her appointment is part of Shebara's strategy to redefine hospitality standards and support the development of Saudi talent in the hospitality sector.
Why It's Important?
Eugenie Jason's appointment as general manager is significant for Shebara as it aligns with the resort's vision to elevate its hospitality standards and guest experience. Her extensive experience in the industry is expected to bring innovative leadership and operational excellence to the resort. This move is also crucial for the development of the hospitality sector in Saudi Arabia, as it emphasizes the importance of nurturing local talent and expanding opportunities for emerging professionals. By focusing on sustainability and cultural authenticity, Shebara aims to position itself as a leading destination in the Kingdom, contributing to the broader goals of economic diversification and tourism growth in the region.
What's Next?
Under Jason's leadership, Shebara plans to continue its focus on sustainability and artistry, while also expanding its efforts to develop local talent in the hospitality industry. This includes creating opportunities for emerging professionals and enhancing the resort's operational performance. The resort is expected to maintain its commitment to delivering unique guest experiences that highlight the natural beauty and cultural richness of The Red Sea region. As part of its future plans, Shebara may also explore new initiatives to further integrate local culture and traditions into its offerings, thereby strengthening its position as a premier destination in Saudi Arabia.








