What's Happening?
Versant, a media company soon to be spun off from NBCUniversal, has entered into a multi-year agreement with League One Volleyball (LOVB) to broadcast women's volleyball matches on the USA Network. Starting January 2026, USA Network will air League One Volleyball matches in primetime, including a 'Match of the Week' on Wednesdays, the league's playoffs, and the 2026 LOVB Championship Match. This deal is part of Versant's strategy to enhance its sports programming and expand the reach of women's sports. Raquel Braun, chief media officer for LOVB, emphasized the importance of this partnership in providing consistent national coverage and inspiring future generations.
Why It's Important?
This agreement marks a significant step in increasing the visibility of women's sports, particularly volleyball, on national television. By securing primetime slots, the deal aims to attract a larger audience and provide a platform that reflects the skill and passion of female athletes. This move could potentially lead to increased sponsorship and investment in women's sports, benefiting players, teams, and the broader sports community. The partnership also aligns with a growing trend among media companies to diversify their sports offerings and engage with a wider audience.
What's Next?
As the deal takes effect in 2026, stakeholders will likely monitor viewership ratings and audience engagement to assess the partnership's success. The increased exposure could lead to further opportunities for League One Volleyball, such as expanded sponsorship deals and enhanced player recruitment. Additionally, other sports networks may follow suit, seeking similar partnerships to capitalize on the growing interest in women's sports.
