What is the story about?
What's Happening?
Lorde has embarked on her 2025 'Ultrasound World Tour,' which began on September 17 at Austin's Moody Center. The tour features 23 songs from her latest album 'Virgin,' including hits like 'Royals' and 'Green Light.' The tour is currently on its East Coast leg, with upcoming performances in Philadelphia and New York City. Tickets for the tour are available at various price points, starting as low as $42, making it accessible for a wide range of fans. The tour will conclude with performances at Brooklyn's Barclays Center in December.
Why It's Important?
The 'Ultrasound Tour' is significant as it highlights Lorde's continued influence in the music industry and her ability to draw large audiences. By offering affordable ticket options, the tour ensures that a diverse group of fans can experience live music, which is crucial for maintaining a strong fan base. Additionally, the tour supports the live music industry, which has been recovering from the impacts of the pandemic. It also provides economic benefits to the cities hosting the concerts through increased tourism and local spending.
What's Next?
As the tour progresses, fans can expect more performances across the U.S. and internationally. The tour's success could lead to additional dates or future projects from Lorde. The music industry will likely monitor the tour's impact on ticket sales and fan engagement, which could influence future tour planning and pricing strategies. Additionally, the tour may inspire other artists to adopt similar pricing models to reach broader audiences.
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