What's Happening?
Governor Phil Scott of Vermont has signed Executive Order 06-26, which prioritizes local media for state advertising spending. This order, developed in collaboration with the Vermont Journalism Coalition and the Vermont Association of Broadcasters, aims
to ensure that state entities include local media and broadcast outlets in their paid media purchases whenever feasible. The initiative is part of Scott's broader 'buy local' strategy, which he believes is as important for local newspapers and stations as it is for local businesses. The order also calls for an assessment of state spending on paid media across all agencies to provide insight into the current investment in local media. This move is seen as a way to sustain essential community resources and ensure that Vermonters, especially in rural areas, are reached effectively.
Why It's Important?
The executive order signed by Governor Scott is crucial for the sustainability of local media in Vermont. By prioritizing local media for state advertising, the order provides financial support to regional newspapers and broadcasters, which play a vital role in informing and engaging communities. This initiative not only helps maintain the viability of local media outlets but also ensures that important state messages reach all Vermonters. The support for local media is particularly significant in rural areas, where these outlets are often the primary source of news and information. Additionally, the order reflects a broader trend of supporting local economies and could serve as a model for other states looking to bolster their local media industries.
