What's Happening?
Matt James, known for his role in the 25th season of The Bachelor, participated in the 2025 New York City Marathon with a unique twist. During the race, James paused to open a pack of Pokémon cards and enjoy a slice of pizza, an event he shared on his Instagram
account. This act, while seemingly lighthearted, draws attention to the thriving market for trading card games (TCG), particularly Pokémon cards. According to GemRate.com, a significant portion of cards graded in October were TCG and non-sport cards, with Pikachu cards alone generating over $50 million in eBay sales this year. James, who has a background in college football, has transitioned into a career in commercial real estate and founded a non-profit organization.
Why It's Important?
The incident underscores the growing popularity and economic impact of the trading card market, particularly Pokémon cards, which have surpassed even iconic sports cards in sales. This trend reflects a broader cultural and economic shift where collectibles are gaining significant investment interest. For stakeholders in the collectibles market, such as investors, retailers, and collectors, this highlights the potential for growth and profitability. Additionally, James' public engagement with Pokémon cards could further boost interest and participation in the TCG market, potentially influencing market dynamics and consumer behavior.
What's Next?
As the trading card market continues to expand, stakeholders may see increased competition and innovation in how these cards are marketed and sold. Companies involved in grading and selling cards might explore new strategies to capitalize on this trend. Additionally, public figures like James engaging with collectibles could lead to more collaborations and promotional events, further driving market interest. The continued popularity of Pokémon and other TCGs may also influence related industries, such as gaming and entertainment, as they seek to leverage this cultural phenomenon.
Beyond the Headlines
The event also highlights the intersection of pop culture and traditional sports, as figures like James bring attention to niche markets through mainstream platforms. This could lead to a reevaluation of how sports and entertainment figures influence consumer trends and market dynamics. Moreover, the blending of personal interests with public personas, as seen with James, may encourage other public figures to engage with diverse markets, potentially reshaping their public image and market influence.
