What's Happening?
A group of global influencers and young creators recently visited Yichun, a city in central China, to explore and share its unique cultural and natural attractions. The visit, organized by China Matters, included experiences such as traditional Chinese
wellness practices like acupuncture and cupping, pottery making, and participation in local cultural activities like the Desheng Drum and Nuo Dance. The creators also witnessed a fireworks display in Wanzai and climbed Mingyue Mountain, where they were greeted by a breathtaking sea of clouds. These experiences will be shared through videos, aiming to foster global appreciation for Yichun's cultural heritage.
Why It's Important?
This initiative by China Matters to showcase Yichun's cultural and natural beauty through global influencers highlights the increasing role of digital media in promoting tourism and cultural exchange. By leveraging the reach of social media influencers, the campaign aims to attract international attention to Yichun, potentially boosting tourism and economic development in the region. This approach reflects a broader trend of using digital platforms to enhance cultural diplomacy and international relations, as well as to support local economies through increased tourism.
