What is the story about?
What's Happening?
Choice Hotels International has announced a collaboration with Seattle's Best Coffee to introduce the coffee brand at over 2,000 Comfort and Country Inn & Suites locations by next summer. This initiative aims to enhance the breakfast offerings at these hotels by providing coffee made from 100% Arabica beans sourced from Latin America. The rollout follows a successful pilot phase, with positive guest feedback on the coffee's smooth taste and consistent quality. Seattle's Best Coffee was the fastest-growing premium coffee brand in 2024, reflecting a trend in the hospitality industry to upgrade coffee offerings as part of the guest experience.
Why It's Important?
The partnership between Choice Hotels and Seattle's Best Coffee highlights the importance of quality coffee in enhancing guest satisfaction and experience. With 66% of Americans consuming coffee daily, offering a premium coffee option can significantly impact guest perceptions and loyalty. This move aligns with broader industry trends where hotels are upgrading their food and beverage services to meet evolving consumer preferences. The collaboration could also drive increased bookings and customer retention for Choice Hotels, as guests seek out properties that offer superior amenities.
What's Next?
The rollout of Seattle's Best Coffee will continue through the fall, with full implementation expected by next summer. Choice Hotels may expand this initiative to other brands within its portfolio, further enhancing its competitive edge in the hospitality market. The company will likely monitor guest feedback and coffee consumption patterns to optimize its offerings. Other hotel chains may follow suit, seeking similar partnerships to upgrade their coffee services.
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