What's Happening?
Banijay Kids & Family has announced new distribution agreements for the latest installment of 'Once Upon a Time...', produced by Procidis. Season 8, titled 'Once Upon a Time... The Objects', has been acquired by Puls Kids in Poland, Minika GO in Turkey, TFO in Canada, and Radio Television Hong Kong. Earlier seasons continue to thrive, with AMC Networks International CNE acquiring Seasons 3 and 7 for Eastern European territories, and SF Studios picking up Season 3 for Norway and Sweden. The franchise, created by Albert Barillé in 1978, is described as an iconic edutainment series that blends storytelling with education, making knowledge accessible and engaging.
Why It's Important?
The continued success of 'Once Upon a Time...' highlights the global demand for educational content that is both entertaining and informative. This franchise's ability to adapt and resonate with contemporary audiences ensures its longevity and relevance. The series sparks curiosity in children, leaving a lasting impression into adulthood, which is crucial for educational programming. The expansion into new territories and platforms demonstrates the franchise's sustained appeal and potential for growth, benefiting Banijay Kids & Family and its partners.
What's Next?
Banijay Kids & Family plans to further expand the 'Once Upon a Time...' brand for a new generation, with bold plans to grow and evolve the franchise. This includes introducing new themes that resonate with contemporary audiences and expanding the brand's portfolio of experiences and products. The continued success across new territories suggests a strong appetite for thoughtful, educational content, paving the way for future seasons and adaptations.
Beyond the Headlines
The franchise's approach to blending storytelling with education without preaching is a model of 'edutainment', a concept that predates the term itself. Its respect for the audience's intelligence and its balance of emotion, narrative, and scientific accuracy make it a trusted source of knowledge. This approach could influence future educational programming, emphasizing the importance of engaging and accessible content.
