What is the story about?
What's Happening?
Running Press Kids has partnered with Cloudco Entertainment to launch two new young adult series based on nostalgic 1980s brands. The first series, 'Lady Lovely Locks,' is a fairy tale reinvention featuring a modern twist with elements of cosplay. The second series, 'Ellen Poe,' draws inspiration from Edgar Allan Poe, blending mystery and supernatural elements. Both series aim to appeal to a new generation of readers while tapping into the nostalgia of those familiar with the original properties.
Why It's Important?
The revival of 1980s brands for young adult fiction reflects a broader trend of leveraging nostalgia to attract both new and existing audiences. By reimagining these classic properties with contemporary themes, publishers can engage younger readers while also appealing to adults who grew up with the original brands. This strategy not only revitalizes dormant intellectual properties but also expands the market for young adult fiction by offering fresh narratives that resonate with today's cultural landscape.
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