What's Happening?
The organizing committee for the 2028 Los Angeles Olympics, known as LA28, has announced an early start to ticket sales, with general registration opening in January 2026. This move comes as a strategic decision to get ahead of the ticket sales timeline used during the Paris 2024 Olympics, which sold a record 12 million tickets. The LA28 Games will feature a variety of ticket options, including single-event tickets starting at $28 and hospitality packages with premium seating and accommodations. AXS and Eventim have been named the official ticket providers, while On Location will offer hospitality packages on a first-come, first-served basis starting in early 2026. The Olympics will take place from July 14 to July 30, 2028, with the Paralympics following from August 15 to 27, marking the first time the Paralympics will be held in Los Angeles.
Why It's Important?
The early ticket sales strategy for the 2028 Los Angeles Olympics is significant as it reflects the growing competition and demand for major international sporting events. By opening ticket sales more than a year earlier than previous Olympics, LA28 aims to maximize ticket sales and ensure a wide range of options for both local and international attendees. This approach could set a new precedent for future Olympic Games, influencing how tickets are marketed and sold. The economic impact on Los Angeles is expected to be substantial, with increased tourism and global attention potentially boosting local businesses and infrastructure development. Additionally, the inclusion of affordable ticket options and hospitality packages aims to make the event accessible to a diverse audience, enhancing community engagement and participation.
What's Next?
As the ticket registration opens in January 2026, fans will have the opportunity to enter a lottery system for purchasing tickets. Those selected will receive a specific time and date to buy tickets when they become available in spring 2026. For those not selected in the initial round, there will be subsequent opportunities to purchase tickets. LA28 officials plan to release more detailed information about the ticketing process later this year. The early start to ticket sales is expected to generate significant interest and anticipation, with potential reactions from local communities, businesses, and international visitors shaping the lead-up to the Games.
