Engines Engineering, located in Italy, was founded by Alberto Strazzari in the year 1979 and has always specialised in concept-to-production services for motorcycles and automobiles. The company has conceived prototypes, digital simulations, structural analyses, and full vehicle development experience with brands across Europe and India. Recently, TVS Motor acquired 100% of Engines Engineering, and has established a Global Centre of Excellence in the heart of Bologna. This brings to mind a pertinent question: does this mean TVS is entering into the big-bike market? This article will discuss the background of this firm, its capabilities, and how buying this acquisition can steer TVS's future direction.
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Engines Engineering: A Long Legacy
The roots of Engines Engineering go back over four decades. Founded in 1979 in Bologna, Strazzari’s goal was to be a development partner rather than a standalone manufacturer. Over the years, the firm expanded from local motorcycle design to supporting major global clients across Europe, Asia, and India.
Its services span:
- Concept and styling
- Digital modelling, finite element analysis, vibration and acoustic engineering
- Prototyping, endurance and structural testing
- Powertrain design support, especially in racing environments
Previously, Engines Engineering was controlled by Mahindra from 2008 to 2012 before reverting to private ownership. That gives it a legacy of collaborating with Indian firms, making the TVS move a return to familiar territory.
What TVS Gains Technically
TVS becomes privy to advanced tools and processes of design, prototyping, and validation by acquiring Engines Engineering. This is a concept-to-product innovation centre created out of a fusion between the expertise of Engines Engineering with the vast R&D network that TVS possesses across the globe. Integrated solutions promise quick turnarounds in styling, modular architecture design, and digital simulation capabilities. Apart from this fact that motoring sports experience and high-performance project development can be oriented to help raise the race models of TVS as well as high-displacement motorcycles onto a premium platform for advancing emissions, vibration, acoustic, and durability testing expertise plus advanced materials usage will find adequate support for ambitions regarding EVs and high-performance bikes.
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Could Big Bikes From TVS Be Next?
While there is no official confirmation, the acquisition suggests a stronger technical foundation for larger or premium motorcycles. TVS already owns Norton, a British marque known for high-end bikes. The design hub in Italy might help TVS develop new Norton offerings or upscale its own lineup. Engines Engineering’s motorsport pedigree could accelerate TVS Racing programs and performance-oriented variants. However, building big bikes involves not just design and engineering but investments in manufacturing tooling, supply chain, regulatory compliance, and market demand. So even with this acquisition, a shift to high-displacement bikes would take time, careful planning, and risk management.
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