The Mini Cooper S Convertible has sold out its first batch in India within just 24 hours of launch, highlighting strong demand for niche premium convertibles. Launched as a limited allocation model, the
open-top Mini attracted buyers despite its premium pricing and limited practicality. The quick sell-out underlines growing interest in lifestyle-oriented cars in India, especially among urban buyers looking for distinctive design and brand appeal. Here is a closer look at what was offered, why demand was strong, and what this sell-out means for prospective customers.
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Mini Cooper S Convertible: High Demand
Mini India confirmed that the entire first batch of the Cooper S Convertible was fully booked within a day of opening bookings. The exact number of units has not been officially disclosed, but the allocation was limited, in line with Mini’s strategy for niche body styles. Bookings were accepted across authorised dealerships, with deliveries scheduled to begin in phases.
Mini Cooper S Convertible: Pricing And Positioning
The Mini Cooper S Convertible is priced at Rs 58.5 lakh (ex-showroom) in India. Positioned as a lifestyle offering rather than a mass-market car, it targets buyers seeking a premium open-top driving experience. The high price did not deter early adopters, largely due to the model’s exclusivity and brand positioning.
Mini Cooper S Convertible: Powertrain And Performance
The convertible is powered by a 2.0-litre turbocharged petrol engine producing 204 hp and 300 Nm of torque, paired with a 7-speed dual-clutch automatic gearbox. Performance figures include a 0–100 km/h time of under 7 seconds, making it one of the quicker convertibles available in the country. Power is sent to the front wheels.
Mini Cooper S Convertible: Key Features On Offer
The Cooper S Convertible comes well-equipped with features such as adaptive LED headlights, powered soft-top roof, digital driver display, touchscreen infotainment system, connected car tech, dual-zone climate control, and multiple drive modes. Safety equipment includes multiple airbags, ABS, stability control, and driver assistance systems expected in this segment.
Mini Cooper S Convertible: Why Demand Was Strong
Several factors contributed to the rapid sell-out. Limited availability, the novelty of a convertible body style, strong brand recall, and the absence of direct rivals played a role. Additionally, buyers increasingly view such cars as weekend or second vehicles, rather than daily commuters, widening the appeal.
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What Happens Next
Mini India has not confirmed whether a second batch of the Cooper S Convertible will be introduced. Interested buyers who missed out may need to wait for future allocations or explore the pre-owned market. For now, the one-day sell-out reinforces the growing appetite for premium, lifestyle-focused cars in India.
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