Luxury carmaker BMW expects electric vehicles to form about 30 percent of its total sales in India before 2030, driven by strong demand, new launches, and rising consumer interest in green mobility. The
company’s current EV share stands at around 21 percent, according to BMW Group India President and CEO Hardeep Singh Brar.
“We have done well in the electric segment, and we would like to build on that further. We are today, 21 per cent, and I think at this rate, we may do 30 per cent even before 2030, which is mandated by the government,” Brar said in an interaction with PTI.
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Between January and September 2025, BMW Group India retailed 2,509 electric BMWs and MINIs, registering a 246 percent year-on-year growth. The iX1 was the company’s highest-selling EV, followed by the flagship i7. Since it began selling electric models in 2022, BMW has delivered over 5,000 EVs in the country.
Brar said the company plans to expand its retail network further to tap new growth markets. “We have to grow the network, because Tier 2, 3 is growing well, we need to get into those towns,” he said. He added that BMW would also focus on finance initiatives to make luxury ownership more accessible.
“How do we bridge the gap and give confidence to those consumers that, you know, owning a luxury car is not expensive. It is as affordable as mass premium. These are some of the things that we would like to work on,” Brar noted. On the luxury car market’s growth potential, Brar said India could achieve 1 lakh annual luxury car sales if the segment grows by 13–14 percent each year. He also highlighted a cultural shift among Indian consumers.
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“So, our customer, who is between 25 and 45, has a propensity to spend, enjoys the finer things in life. They want to enjoy luxury. They want to enjoy the brands. And which is why I feel it (luxury car segment) will even explode further,” he said. Brar added that the perception of indulgence being a “sin” is fading. “There are customers who feel guilty about indulging themselves, but I think that mindset is slowly changing, because people feel that if I am working hard and earning well, why should I not indulge right?”
BMW on Tuesday also launched the new MINI John Cooper Works Countryman All4 in India, priced at Rs 64.9 lakh (ex-showroom). Powered by a 2.0-litre petrol engine with 300 hp and 400 Nm of torque, it is the most powerful MINI ever introduced in the country.
(With inputs from PTI)
