Bajaj Auto has started the new year with a special celebration for motorcycle lovers across India. Marking 25 successful years of its iconic Pulsar brand, the company has announced the “25 Years of Pulsar Celebration Offer”, offering customers with benefits of up to Rs 7,000 on select Pulsar models. This limited-period offer has gone live across key markets and is aimed at making performance motorcycles more affordable and attractive.
Pulsar is one of India’s most well-known and trusted bike names. Launched 25 years ago, Pulsar changed how people looked at motorcycles in the country. Before Pulsar, bikes were mostly about mileage and daily commuting, but Pulsar introduced the idea of power, sporty design and riding thrill, while still keeping
prices within reach of the average Indian rider. Over the years, it became a favourite among college students, young professionals, and anyone who wanted excitement without spending too much.
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As part of the anniversary celebration, Bajaj Auto is offering total benefits of up to Rs 7,000, depending on the model and region. These benefits include direct savings, zero processing fees on finance, and five free services, which together reduce the overall cost of owning a Pulsar and this is important because it lowers not just the purchase price, but also early maintenance expenses.
The offer applies to select Pulsar models, tailored to regional market demand. Bajaj has not announced a single flat discount across the range, but customers visiting authorised dealerships can expect meaningful benefits based on the bike they choose. However this scheme is available for a limited period only.
Over the past 25 years, Pulsar has played a key role in shaping India’s sports motorcycling culture. It also developed the “naked sports” segment, which is known for muscular styling and precised handling. Technologies like DTS-i (Digital Twin Spark Ignition) helped deliver better performance and efficiency, making sporty riding accessible to a wider audience.
The Pulsar’s legacy continues with modern and powerful models such as the Pulsar NS400Z, which is the most powerful Pulsar ever made. Commenting on the milestone, Sarang Kanade, President of the Motorcycle Business Unit at Bajaj Auto, said that Pulsar has played a defining role in India’s performance motorcycling journey. He added that the celebration offer is Bajaj’s way of thanking customers while continuing to deliver thrilling products with real value.
Available across authorised Bajaj Auto dealerships, the 25 Years of Pulsar Celebration Offer is not just about discounts, but it is a tribute to a brand that has grown alongside generations of Indian riders, and a great opportunity for new riders to begin their motorcycling journey with Pulsar.
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