Royal Enfield Classic 350, Hunter 350 Go Live On Amazon India Ahead Of Diwali

Royal Enfield has expanded its digital retail presence in India ahead of Diwali by listing its 350cc motorcycle range on Amazon. Through this collaboration, customers can now easily browse, book, and buy their fovourite Royal Enfield motorcycles online such as the Classic 350, Meteor 350, Hunter 350, and the Bullet 350. The move comes amidst rising demand for easy purchase options during the festive season when there is a spike in two-wheeler sales. Buyers will be able to choose their dealerships as well as accessories and finance options through Amazon's platform, thereby making a strong link between online browsing and offline delivery.

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Royal Enfield Classic 350, Hunter 350 Now Available Online

The whole 350cc lineup comprising

the Classic 350, Bullet 350, Hunter 350, Goan Classic 350 and the new Meteor 350, will be made available through a very simple interface plus a dedicated Royal Enfield brand store on Amazon India. These models offer retro styling and accessible pricing. By them online, Royal Enfield aims to make the buying process more streamlined and reach customers beyond traditional showroom networks, especially in smaller cities and towns.

Royal Enfield Models And Availability

The collaboration increases convenience in the buying process with the provision of flexible payment options on the platform, presently available for customers from Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune.

The delivery and aftersales service support will be from the customer's preferred Royal Enfield dealership. On the brand page, customers can also easily buy genuine motorcycle accessories (GMAs), riding gear, and merchandise, making the overall purchase experience hassle-free and convenient with just a click of a button.

Festive Push And Buying Process

This rollout has come right before Diwali, the time of the year when auto sales pick up. Through Amazon’s platform, users can select models, colour options, and dealerships; make booking payments; and get financing options from partnered institutions. The company says it wants to simplify the buying process by ensuring flexibility and accessibility to buyers.

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Expanding Digital Retail Presence

Royal Enfield has already partnered with Flipkart earlier this year, and Amazon’s inclusion further strengthens its online reach. By leveraging large e-commerce platforms, the company is targeting a wider and more diverse customer base. This digital-first retail model is expected to complement showroom sales rather than replace them, offering more buying options to customers during the festive rush.