Citroën India Sees Strong Turnaround With Strong Sales Growth In Q4 2025 - Details

Citroën India has reported a sharp improvement in its performance during the fourth quarter of 2025, which marks an important milestone in the French carmaker’s India journey. According to the company,

sales volumes in Q4 2025 were nearly three times higher than those recorded in the previous quarter, signalling growing acceptance of the brand among Indian buyers.

The Indian car market is highly competitive and new or relatively smaller brands often take years to find their footing. Citroën’s latest numbers suggest that the company’s revised approach, called the Citroën 2.0 – “Shift Into The New” strategy, is beginning to deliver results.

Citroën 2.0 is the company’s renewed plan for India, and instead of following a one-size-fits-all global approach, the brand has focused on localisation, meaning more parts and development are done in India to control costs and suit local needs. Alongside this, Citroën has worked on expanding its dealer and service network, which makes its cars easier to buy and maintain across more cities.

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The strategy also involves improving ownership experience through better features, competitive pricing, and India-specific technology updates. These changes have helped build trust among customers who may have been unsure about the brand earlier.

A big reason behind the Q4 growth is Citroën’s expanded product lineup in 2025. The company refreshed and introduced several models, including the Aircross, C3X, Basalt, Aircross X, and special versions like the C3 Dark Edition. These updates helped keep the showroom experience fresh and appealing.

One brand innovation was the introduction of CARA, an in-car assistant developed specifically for Indian users, which made its debut on the Basalt X. Features like this show Citroën’s focus on adapting technology to local preferences rather than simply importing global solutions.

Citroën India’s progress is not limited to domestic sales. The company reported an 18.8 percent increase in vehicle exports in 2025, mainly to markets in Africa and ASEAN regions. This growth has strengthened India’s role as a manufacturing hub within the global Citroën network.

Looking ahead, exports are expected to gain further momentum. Citroën has confirmed that exports of the Basalt will begin in 2026, which could significantly boost volumes and reinforce India’s importance in the brand’s long-term plans.

Shailesh Hazela, CEO and Managing Director of Stellantis India, highlighted that the impact of the Citroën 2.0 strategy is now clearly visible. According to him, strong localisation, India-first product decisions, and better customer access have created a steady and sustainable growth path for the brand.

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