The world of adventure motorcycles is heating up again and this time with big news from British brand Norton Motorcycles, who is now backed by Indian giant TVS Motor Company. According to Motorcycle News (MCN), Norton has officially confirmed that its much-anticipated Atlas adventure bike duo will arrive with three trim levels each and will offer something for riders at different experience and budget levels.
Earlier this month, Norton showcased a lineup of four new motorcycles at an international event. While most attention went to the two powerful 1200cc V4 Manx models, something else stole the spotlight as well, which were the 585cc parallel-twin Atlas adventure motorcycles.
These two Atlas models are expected to play an important role in Norton’s
global comeback. Adventure bikes are currently one of the fastest-growing segments, especially in India and Europe and Norton seems clear about what it wants from the market.
Versions
Norton has confirmed two versions of the Atlas:
- Atlas GT: Which is a road-focused touring motorcycle fitted with 17-inch Michelin Road 5 tyres
- Atlas (standard adventure variant): Which is designed for tougher terrain with dual-purpose Bridgestone AX41 tyres and a 19-inch front wheel
Both models will offer three trim levels, though Norton has not yet revealed names or pricing for any of them.
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What Makes the Atlas Special?
Even though exact power figures are not yet released, Norton CTO Brian Gillen told MCN that these bikes will deliver “the widest spread of torque in their category.”
This simply means the engine pulls strongly across more RPMs, which makes the ride smoother, easier and more fun.
Interestingly, both Atlas variants will share the same electronics package, and will differ only in wheel sizes, suspension tuning and engine mapping.
Technology
Despite being middleweight adventure bikes, the Atlas twins will be loaded with premium features like projector LED lighting, 8-inch touchscreen TFT screen, cruise control, six-axis IMU which will give cornering ABS and traction control, backlit switches, adjustable suspension, handguards with built-in indicators and optional luggage and engine protection
Manufacturing
Norton has not confirmed the manufacturing location yet. However, MCN recently toured the TVS Motor plant in Hosur, India, which now houses a new multi-cylinder engine facility. This points towards TVS and Norton’s share production responsibilities in multiple regions.
When Can We Expect Them?
Norton hasn’t announced launch dates, performance numbers or pricing. But with global approval for sale underway, the Atlas twins seem close to production.
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