A video of a Bengaluru farmer arriving at a Toyota dealership on a bullock cart to receive his new Vellfire has gone viral. The model was handed over to the owner amid cameras and public curiosity. The spectacle
attracted attention not just for the contrast—traditional transport versus luxury MPV—but also for the message it sends on identity and social media. For those unaware, the Toyota Vellfire carries an ex-showroom price tag of Rs 1.20 crore for the base model and Rs 1.30 crore for the top-spec variant.
Also Read: Tata Diwali Discounts 2025: Big Offers On Nexon, Punch, Safari And More
Who Is The Farmer And What’s The Story?
The farmer, SSR Sanju, who posted the video of the delivery himself on his youtube channel, already owns multiple high-end vehicles. He chose to make the delivery moment memorable by coming in a bullock cart, dressed traditionally, emphasising contrast over discretion. Videos show him navigating urban streets with his bullock cart, drawing the gaze of locals and passersby.
Delivery And Dealer Interaction
At the showroom, the bullock cart stop turned ceremonial. Staff received him, paperwork was completed, and the Vellfire was unveiled—shrouded, then revealed—in a customary inauguration. He accepted the keys amid applause and customary welcome rituals.
Why It Caught Attention Online
There are few instances where tradition and luxury collide so visibly. Audiences saw a symbolic statement: rural roots meeting urban wealth. The visual of a farmer in traditional attire stepping out of a bullock cart to collect a car worth crore is dramatic, and that contrast drove shares, comments, and news coverage. Because social platforms favor striking visuals, this story spread across news sites quickly.
Also Read: 5 Cars With Panoramic Sunroof Under Rs 20 Lakh In India
Toyota Vellfire: Specs And Colour Options
The Toyota Vellfire draws power from a 2.5-litre petrol-hybrid unit. Equipped with an all-wheel-drive (AWD) system, it comes mated to a seven-speed e-CVT. When it comes to performance, the MPV churns out 190 hp of maximum power and 240 Nm of peak torque. Moreover, the seven-seater model has a claimed mileage of 19.28 km/l.
As for the available paint jobs, the car can be had in exterior shades such as Jet Black, Precious Metal, and Platinum Pearl White. Meanwhile, interior themes come in the form of Neutral Beige, Sunset Brown as well as Black.