Force Motors Rolls Out 3-Year Free Roadside Assistance For Gurkha

Force Motors has initiated a significant step to make life easier for its customers, as the company has announced a three-year complimentary Roadside Assistance (RSA) program for all its vehicles including

the Force Gurkha SUV, the popular Traveller and others like the Trax, Monobus, and Urbania.

The program is starting from October 2025, which will provide Force vehicle owners 24x7 support across India in case of breakdowns, accidents or any unexpected issues on the road. So if you are hustling city traffic or exploring mountain trails in your Force Gurkha, getting help is now just a phone call away.

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The Roadside Assistance plan is valid for three years from the date of purchase and provides a toll-free helpline in multiple languages which is available round the clock. The services provided by the company include:

• Free towing up to 100 km to the nearest authorized workshop.
• On-site minor repairs for small breakdowns
• Accident recovery and coordination with workshops
• Help with tyre changes, battery jump-starts or lost keys

This initiative also extends to emergency assistance like- legal and medical referrals, hotel or taxi coordination, communicating messages and even vehicle custody if needed.

With this innovative initiative, Force Motors aims to enhance customer confidence and convenience, especially for those who are dependent on their vehicles for business or frequent long-distance travel.

Prasan Firodia, Managing Director of Force Motors, emphasised, “Our customers place their trust in Force vehicles every day, and it is our responsibility to stand firmly by that trust. With the 3-year complimentary Roadside Assistance program, we aim to provide total support throughout their journey, reaffirming our commitment to reliability, responsiveness and care. This initiative marks another milestone in our continued investment in enhancing the ownership experience and building long-term trust through dependable service.”

The Force Gurkha, which is known for its tough off-roading and adventure ready built, is now available with enhanced security and peace of mind. This program ensures that even if something goes wrong in the middle of nowhere, Force is backing you up.

In an automobile market where carmakers are increasingly focusing on customer care, Force Motors' new initiative shows that it is serious about standing by its customers both on and off the road.

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