The British bike brand Triumph Motorcycles is set to attract attention in the global motorcycle market as the company has announced that it will launch 29 new and updated motorcycles across the world in the next six months which is a major shift that shows just how ambitious Triumph’s upcoming plans are.
The rollout will begin with the “True Originals Never Settle” campaign on October 21, 2025, followed by another reveal under the “Made to Upstage” campaign on October 28, 2025. These launches are lined up after an exceptional year for Triumph, which sold over 1.4 lakh motorcycles globally in 2024–25, a 136% jump compared to 2019. The company currently has 950 dealerships across 68 countries which makes it one of the most recognized motorcycle brands
in the world.
The upcoming launches will include a mix of new models and refreshed versions of existing bikes. So far, seven of them have already been unveiled, including the TXP electric motorcycle range and the TF 450-X off-road bike. The TXP series marks Triumph’s exciting entry into the electric motorcycle segment which is developed in collaboration with OSET, a brand which is known for youth-focused electric bikes.
On the other hand, Triumph’s off-road lineup continues to grow after impressive performances in motocross and enduro racing, where models like the TF 250-X and TF 450-E did great in international championships.
To make the motorcycle buying process easier, Triumph will soon launch a “Reserve My Triumph” feature in the UK. This online tool will let customers configure and reserve their bikes online with support from local dealers and it is expected to expand to Europe and other regions by spring 2026.
Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, said, “The momentum we’ve achieved over recent years is extraordinary. Our record sales, expansion into new segments, and the number of upcoming product launches all reflect the quiet optimism we feel about the future. While the market remains challenging for many, Triumph’s focus is clear. We are committed to delivering a range of motorcycles that are exciting, innovative, and built to the highest quality standards, for our customers around the world.”
With so many new models on the way by Triumph, motorcycle lovers and enthusiasts will have thrilling months ahead.
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