Maserati Expands In India — Bengaluru Gets First Showroom, MCPura Steals The Spotlight

Maserati has taken a major step in expanding its presence in India with the opening of its first showroom in Bengaluru. Operated by VST Maserati, this is the third Maserati dealership in the country, joining

Mumbai and New Delhi. The launch also saw the South India debut of the MCPura, Maserati’s new high-performance supercar. The move underlines the brand’s focus on strengthening its footprint in key luxury markets across the country, with Bengaluru being a strategic hub for the southern region’s growing premium car demand.

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Maserati Bengaluru Showroom Details

The new showroom is located in Lavinia Road, designed as a flagship space reflecting Maserati’s global retail identity. It showcases the full product portfolio for India, including the Grecale SUV, MC20 supercar, Levante, and the recently unveiled MCPura. Customers will also have access to personalisation services through Maserati’s Fuoriserie program. This expansion aims to cater to the rising demand for luxury performance cars in South India.

MCPura Makes South India Debut

The highlight of the Bengaluru showroom launch was the debut of the MCPura in the South India region. The Maserati's performance-oriented supercar is positioned above the MC20 and is designed as a lightweight, track-focused model with a mid-mounted Nettuno engine. It represents the brand’s push to strengthen its presence in the performance segment in India.

Maserati’s India Network Grows

With this rollout, Maserati now operates three showrooms across India — Mumbai, New Delhi, and Bengaluru. The Italian marque has been steadily expanding its retail and aftersales network to improve accessibility for luxury car buyers. Bengaluru, known for its strong luxury car market, is expected to play a key role in Maserati’s India strategy.

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Focus On Southern India

South India has become an increasingly important market for high-performance and luxury cars, and Maserati’s Bengaluru presence reinforces this trend. The showroom will also offer after-sales services, ensuring customers in the region have access to comprehensive support. This move aligns with Maserati’s long-term plan to deepen its footprint and strengthen brand visibility in India.

(With inputs from PTI)