Lamborghini, the Italian supercar maker who is known for bold, extreme and super sporty cars, is gearing up to take its ‘Crazyvity’ even further. After the success of the Huracán Sterrato and Huracán STO, the brand is planning new, more crazier models that are meant to surprise fans and redefine what supercars can do.
“From a brand perspective, [these models are] giving you opportunities that are immense,” said Federico Foschini, Lamborghini’s sales and marketing chief, in an interview with Autocar UK. He explained that Lamborghini is not just focusing on performance upgrades but also on reinventing existing models in unexpected and different ways.
One of the most exciting hints from Foschini is the potential return of the Huracán Sterrato, Lamborghini’s
off-road-inspired luxury supercar. “We know that this is ready; the market is there,” he said, emphasizing that the main step remaining is execution. Beyond the Huracán, Lamborghini is exploring limited editions of other models like the Urus and Revuelto, offering more variety and keeping fans excited about the new car releases from the brand. “We don’t only want to upgrade, we want to surprise,” he added.
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Lamborghini is also experimenting with extreme performance projects, like, the Urus SUV was taken to Pikes Peak, which is one of the world’s most challenging racing courses. They also created the Urus ST-X, which is again a racing-only version. Foschini says many of these ambitious concepts are gradually moving from imagination into reality, showing the brand’s willingness to push boundaries efficiently and effortlessly.
Personalization is another area in which Lamborghini is expanding. The company recently introduced a new paint shop at its Sant’Agata factory, offering 400 unique paint finishes for the Revuelto and Temerario alone. “We want to keep the exclusivity,” Foschini said, highlighting that Lamborghini is committed to giving customers unique and one-of-a-kind options.
With these initiatives, Lamborghini is proving that its supercars are more than just powerful machines, but they are bold statements of creativity, performance and individuality. Fans can expect a mix of new derivatives, limited editions and extraordinary customisation from the brand, ensuring that the thrill of owning a Lamborghini continues to grow in both performance and style.
For more supercar updates, keep reading, Times Now Auto.
