Hero VIDA New Logo Unveiled - Here's Why It Also Made The Asia Book Of Records

Hero MotoCorp's electric brand called 'VIDA' has had its identity revamped with a new logo. The unveiling of the new brand identity speaks volumes about the company's ambitious plan for the future. It is significant as the launch was accompanied by a position in the prestigious Asia Book of Records. For the unversed, VIDA put together a 35,292-square-foot installation that recreated its new geometric logo using a fleet of vehicles. It was set up at Hero's testing facility, and included the VIDA VX2 electric scooter, DIRT.E K3 off-road bike, NOVUS NEX 1 concept and the Hero XPulse.

Hero Vida New Logo

The logo centres around a geometric 'V' badge and is inspired by Hero MotoCorp's corporate identity. Though the logo's design is new, you'll find the same 'Powered

by Hero' tagline. This tells about Vida's strong association with India's largest two-wheeler manufacturer. Moreover, it highlights more than just a cosmetic upgrade. Ever since its introduction in 2022, VIDA has been a source of buying quality and premium electric scooters in India. The refreshed branding is expected to carry on that legacy and spread across dealerships, digital platforms, connected vehicle interfaces, and upcoming products over the coming months.

Hero Via Existing Portfolio And What's Next

VIDA currently sells electric scooters such as the V2 and the recently introduced VX2 in India. Both scooters, with multiple options, cater to the demand of electric scooter buyers in the country with modern features including connected technology, removable battery options, touchscreen displays, and multiple riding modes. They enable Hero Vida to cement its position in the competitive segment, which includes Ather Energy and Ola Electric.

In addition to its existing electric scooters, VIDA has also showcased the NOVUS mobility platform at EICMA last year. The concept previews that Hero MotoCorp is looking to expand the brand into new electric vehicle segments in the future, rather than limiting it to scooters alone.