Tata Curvv Still Gaining Buyer Trust, Volumes To Rise Gradually - Details Inside

When Tata Motors unveiled the Curvv, it wasn’t just launching another SUV, but it was introducing a new shape, a new attitude and in many ways, was a new experiment for the Indian car market. But as the company has now admitted, bold designs often take time to settle in the market.

During its earnings call on February 5, 2026, Tata Motors Passenger Vehicles Limited acknowledged that the Curvv is still in what it calls the “market-acceptance phase” which means buyers are still getting used to it.

Managing Director and CEO Shailesh Chandra addressed the subject directly. He explained that the Curvv’s coupe-SUV design, a sloping roofline combined with SUV proportions is something Indian customers are seeing for the first time at this price point. And when something looks different from the usual boxy SUV formula, it naturally takes time for people to warm up to it.

“Curvv is a car where it is a unique design, first time being seen in India and therefore it's going

to take time,” Chandra said. When the Nexon first arrived, its design was also considered unconventional. Over time, however, it became one of Tata’s strongest-selling models. The company remains optimistic that Curvv will follow a similar path.

Why Is Acceptance Taking Time?

For many first-time buyers or upgraders in the Rs 15 lakh to Rs 20 lakh segment, practicality often comes first as they want space, comfort, mileage and reliability. A coupe-style SUV, with its sporty silhouette, may look attractive, but buyers tend to evaluate whether the design compromises rear headroom or boot space. Tata believes that once customers experience the product, especially the electric version, acceptance will grow steadily.

The EV Angle

Tata management also pointed out that demand in the Rs 15 lakh to Rs 20 lakh EV segment has improved since December. This matters because the Curvv.ev sits right in that bracket.

As India’s EV infrastructure improves and charging becomes less intimidating for new buyers, cars like the Curvv.ev could benefit. The brand is already a dominant player in the electric passenger vehicle space and strengthening demand in this price band could naturally support Curvv volumes.

Tata did not share exact sales targets. Instead, it emphasized gradual volume build-up. New body styles often face initial hesitation, but once familiarity grows through test drives, word of mouth and visibility on roads, acceptance improves. That’s the bet Tata is making with the Curvv.