Tesla, which is an electric car maker, has confirmed that it will discontinue the Model S and Model X by next quarter, marking the end of two vehicles that helped define the brand in its early years. For readers who are new to the auto world, this is not just a model update, it is a clear sign of how Tesla’s priorities are changing as it looks toward the future.
The Model S was launched over a decade ago and it was the car that proved electric vehicles could be fast, desirable and practical. It challenged traditional luxury sedans and forced the global auto industry to take EVs seriously. The Model X, with its distinctive falcon-wing doors, followed soon after and brought electric power to the premium SUV space. Together, these two models built Tesla’s image long before the more affordable Model 3 and Model Y arrived.So why is Tesla pulling the plug now?
According to the company, the decision is part of a larger strategic shift toward future-ready, technology-focused products, especially autonomous driving. Tesla has made it clear that its long-term vision is not just about selling cars, but about building software-led vehicles that can eventually drive themselves. As part of this transition, the company is focusing
more on models that sell in large numbers and can better support rapid technology updates.
Production of the Model S and Model X will be wound down gradually, with manufacturing expected to end by next quarter. In several global markets, Tesla has already reduced availability by closing order books for certain variants and powertrain options. This phased approach allows Tesla to complete existing orders while slowly exiting the two model lines.
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Another important factor is sales volume as while the Model S and Model X are iconic, they contribute only a small fraction of Tesla’s global sales today. The real business backbone comes from the Model 3 and Model Y, which sell in much higher numbers across multiple markets. Simply put, it makes more business sense for Tesla to invest time, money and factory capacity into vehicles that reach a wider audience.
Tesla officially shared the news on its X (formerly Twitter) account, a post that was also reshared by CEO Elon Musk. The company wrote, “As we shift to an autonomous future, Model S & X production will wind down next quarter. If you’d like to own one of them, now’s a good time to place your order.” The message also thanked early owners, acknowledging that Tesla would not be what it is today without these two models.
Looking ahead, Tesla’s product strategy will revolve around the Model 3, Model Y, upcoming new EVs, and technology-led projects. The California facility that currently builds the Model S and Model X is expected to be repurposed for robotics and artificial intelligence work, underlining Tesla’s ambition to be more than just a car company.
For many brand lovers, the end of the Model S and Model X is emotional. But for Tesla, it signals a clear move toward a future driven less by legacy models and more by scale, software and self-driving technology.
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