Ather Rizta Reaches 2 Lakh Sales Mark; Leads The Brand’s Lineup

Ather Energy has announced that the Rizta electric scooter has crossed the 2 lakh sales milestone, becoming the brand’s highest-selling model since its launch. The family-oriented EV, introduced as a more

practical alternative to Ather’s performance-focused offerings, has grown rapidly across major Indian cities. The milestone has been achieved in under two years, driven by expanding availability, lower running costs and rising demand in the family EV segment. With the Rizta now contributing the largest share of Ather’s overall volumes, the company is expected to continue focusing on broader market adoption. Here’s a detailed breakdown of the model’s sales performance and positioning.

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Ather Rizta Achieves 2 Lakh Sales Milestone

Ather confirmed that the Rizta has crossed the 2 lakh unit mark, achieved in around 20 months of market presence. The scooter was designed to appeal to a wider audience beyond early adopters, especially families seeking a spacious and easy-to-ride EV. Its growing sales footprint spans metro cities, Tier-2 markets and regions benefiting from stronger EV infrastructure. The milestone marks a shift in Ather’s sales composition, with the Rizta now accounting for a majority of monthly deliveries.

Why The Rizta Became Ather’s Volume Driver

The Rizta’s positioning as a family-friendly EV, combined with its larger seat, improved suspension setup and accessible performance, has helped broaden Ather’s customer base. The model’s battery options, range claims and simpler ergonomics have allowed the company to attract buyers who previously leaned toward petrol scooters. Its feature set, including connected tech, multiple riding modes and storage-oriented design, has further contributed to steady demand.

Sales Impact Across Ather’s Portfolio

The strong performance of the Rizta has shifted internal sales trends. It has overtaken Ather’s earlier models, such as the 450 series, to become the company’s highest contributor to retail sales. The scooter’s wider acceptance has also supported Ather’s network expansion strategy, encouraging dealers to push family-focused products over niche performance variants. The Rizta’s consistent volume growth has improved overall market presence for the brand in the electric two-wheeler segment.

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What The Milestone Means For Ather

With the Rizta now leading the lineup, Ather is expected to continue refining its family-oriented EV portfolio while expanding production capacity to meet rising demand. The milestone also reflects the broader shift in India’s EV market, where practicality-focused scooters are gaining momentum.