Force Motors is gearing up for a major transformation as after strengthening its position in India’s shared mobility market, the company is now preparing to expand globally and enter new segments, backed
by a Rs 2,000 crore investment plan spread over the next three years.
According to Managing Director Prasan Firodia, the company has spent the last few years sharpening its focus and ensuring sustainable and profitable growth. Force Motors is now debt-free for two consecutive quarters, giving it a stronger foundation to scale operations. The company plans to use the new investment to modernise production plants, digitise operations, upgrade products, expand the dealership network, and bring in new electric vehicles.
Force Motors already have a dominant 70% market share in the Traveller segment, which includes vehicles widely used for school transport, tourism, staff shuttles and medical mobility. Firodia said the Traveller, Monobus and Urbania platforms have performed “handsomely,” contributing significantly to both revenue and profits. With a strong base at home, the automaker is now ready to push aggressively into international markets.
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Currently, Force Motors exports to around 20 countries, mostly in the Gulf region. But the company is now eyeing new markets in Latin America and Africa, expecting demand to grow sharply. This year alone, the brand plans to enter five new markets. To succeed abroad, the Traveller and Urbania models are undergoing upgrades to meet international regulations and safety norms.
Firodia believes exports could soon contribute 20-30% of total sales, although he admits such growth will take time. Still, the company sees massive potential and is preparing accordingly.
A major part of the Rs 2,000-crore fund will also support electric mobility. The Traveller Electric ambulance is already ready for launch, while work continues on the Urbania EV. Although India’s commercial EV market is still in early stages, Force Motors wants to be prepared the moment demand picks up.
On the defence side, Force Motors aims to strengthen its presence even further. Its Gurkha-based Light Strike Vehicle is already used by the Indian armed forces, and the company is competing for several new contracts. Firodia made it clear that Force Motors will not enter the passenger car market, calling it “unnecessarily distracting,” but will continue building on its strengths in mobility and defence.
The company’s strategy seems to be paying off. Force Motors recently recorded its highest-ever second-quarter profit of ₹350 crore, doubling last year’s numbers. Revenue also grew 8% year-on-year to Rs 2,106 crore.
With five manufacturing units and over 10,000 employees, Force Motors is now preparing for its next big leap—one that could take this proudly Indian company further onto the global stage.
(With inputs from PTI)
