Mercedes-AMG Wants All Its Cars To Pass The 'Batman Test'

Mercedes-AMG is taking a bold new approach to its future cars, introducing what it calls the “Batman test.” The idea, according to AMG CEO Michael Schiebe, is simple: every new model must project the kind of dark, thrilling energy associated with Batman rather than the clean-cut image of Superman. “Superman is the nice son-in-law,” Schiebe said to Motor Trend. “Batman is the one who’s too dangerous for your daughter. We want to be the dangerous son-in-law.”

This philosophy reflects AMG’s effort to lock in a stronger, more provocative identity as it expands into electric models. The recently unveiled GT XX Concept illustrates where the company is heading. The all-electric concept car develops an astonishing 1,340 hp and rides on AMG’s upcoming

AMG.EA architecture. It’s a preview of the next generation of AMG models and a signal of the brand’s intention to sell up to 200,000 vehicles annually.

Balancing that aggressive attitude with broader market appeal is a challenge. Mercedes-Benz chief designer Gordon Wagener has warned that some models already risk looking “too aggressive” for certain customers, especially female buyers. This tension underscores AMG’s need to push boundaries without alienating parts of its audience.

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China will play a critical role in AMG’s plans. While performance cars are still a niche segment there, Schiebe sees strong potential in the premium electric space. As demand for high-powered EVs grows, AMG aims to establish a firm presence in what could become its biggest single market. The “Batman test” is ultimately more than a slogan. It represents AMG’s determination to keep danger and excitement at the core of its brand while navigating a rapidly changing automotive landscape.

(Source: Motor Trend)