What's Happening?
The English Premier League Summer Series continues with a match between Manchester United and West Ham at MetLife Stadium in East Rutherford, New Jersey. The game is scheduled for July 26 at 7 p.m. ET and will not be broadcast on television, but is available for streaming exclusively on Peacock. This tournament features a round-robin style format, with Manchester United and West Ham having finished 14th and 15th in the Premier League table last season. Both teams have a history of playing matches in the United States, with West Ham participating in the inaugural Stateside Cup last summer.
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Why It's Important?
The Premier League Summer Series offers U.S. fans a unique opportunity to watch top-tier English football teams compete on American soil. This event not only enhances the visibility of the Premier League in the U.S. but also strengthens the cultural and commercial ties between the league and American audiences. Streaming the match exclusively on Peacock highlights the growing trend of digital platforms securing rights to major sports events, which could influence how sports content is consumed in the future. This shift may impact traditional broadcasting networks and encourage more viewers to adopt streaming services.
What's Next?
Following the Manchester United vs. West Ham match, the Summer Series will continue with additional games scheduled at various U.S. venues, including Soldier Field in Chicago and Mercedes-Benz Stadium in Atlanta. Fans can expect more exclusive streaming opportunities on Peacock, which offers subscription plans with and without ads. The tournament will conclude on August 3, providing further exposure for the Premier League in the U.S. market. Stakeholders, including streaming services and sports marketers, will likely monitor viewer engagement and subscription rates to assess the success of this digital-first approach.
